Week 1
- Kickoff, scope and risks
- Business brief & success criteria
- Interview scripts & recruitment
In 4 weeks we move from an idea to real evidence with customers: clear hypotheses, experiments, a prototype and an informed decision (go, adjust or stop).
Avoid building features no one uses. We prove value first.
Interviews, tests and a prototype to uncover real needs.
Metrics and findings to decide: build MVP, pivot or stop.
Align problem, business goal and success criteria.
Interviews, pain map and initial segmentation.
Measurable hypotheses, test design and metrics.
Clickable prototype / demo and moderated user sessions.
Synthesis, metrics and recommendation: go, adjust or stop.
MVP roadmap or operational next steps.
Want to validate your idea with real evidence and low risk?
4 weeks. Discovery interviews, hypotheses prioritization, prototype or demo, user tests, results report and final recommendation.
No. We work with a lightweight prototype/demo and testing tools. If you already have assets, we’ll use them.
That’s still a win: you save months of development and budget. We provide alternatives and next steps.
If the evidence is positive, you get the MVP roadmap and build plan to start immediately.