This Cookies Policy explains how VTH SOFTWARE uses cookies and similar technologies on its website, including technical, measurement, marketing, remarketing, conversion and experience improvement tools.
By browsing the site, the user may accept or reject non-essential cookies through the available consent banner. Technical or necessary cookies may always operate because they are required to properly run the site, forms, checkout, security and basic services.
1. What cookies are
Cookies are small files or pieces of information that a website may store in the user’s browser or device. They are used to remember information, enable technical features, improve browsing experience, measure site usage or integrate external tools.
Similar technologies may also be used, such as pixels, tags, scripts, local storage, browser identifiers, conversion events or measurement tools.
2. Types of cookies and technologies we may use
The VTH SOFTWARE website may use cookies or similar technologies for different purposes, depending on the available features, active integrations and tools required to operate the site.
3. Technical or necessary cookies
These are necessary for the site to work properly. They may be used to load pages, maintain security, operate forms, process checkout, prevent errors, remember essential preferences or enable required integrations with payment, booking or infrastructure providers.
These cookies may operate without requiring acceptance of non-essential cookies, because they are necessary to operate the site and its basic features.
4. Measurement and analytics cookies
These may be used to understand how the site is used, measure visits, analyze visited pages and improve the user experience.
These cookies or similar technologies may allow VTH SOFTWARE to understand, in an aggregated or approximate way, the number of visits, visited pages, approximate country or region, language, device, browser, traffic source and interaction with forms, buttons or commercial pages.
VTH SOFTWARE may use tools such as Google Analytics 4 or similar measurement tools, always subject to the user’s consent when they apply as non-essential cookies.
5. Marketing, campaign and remarketing cookies
VTH SOFTWARE may use cookies, pixels or similar technologies to measure commercial and advertising campaigns, provided that the user accepts non-essential cookies.
These technologies may be used to measure advertising campaigns, measure conversions, create advertising audiences, perform remarketing or retargeting, understand which channels generate inquiries, purchases or commercial requests, improve forms, checkout and commercial funnels, analyze relevant commercial events and improve campaigns on social networks or advertising platforms.
VTH SOFTWARE may use tools such as Meta Pixel, LinkedIn Insight Tag, Google Tag Manager, Google Ads or other similar measurement and marketing platforms, always according to the user’s consent preference.
6. Third-party cookies
Some external tools may use their own cookies or similar technologies. This may happen when interacting with providers or services integrated into the site.
- Mercado Pago.
- PayPal.
- Agenda propia de VTH y Google Calendar.
- Google Analytics 4.
- Google Tag Manager.
- Meta Pixel.
- LinkedIn Insight Tag.
- Email providers.
- Hosting, security or infrastructure providers.
- Forms.
- Internal or operational tools of VTH SOFTWARE.
7. Purposes of cookie use
VTH SOFTWARE may use cookies and similar technologies to operate the site properly, maintain security, prevent abuse, enable contact forms, enable invoice request forms, operate checkout with Mercado Pago or PayPal and integrate proprietary or authorized third-party booking tools.
They may also be used, if the user accepts non-essential cookies, to measure site visits, understand visited pages, analyze approximate country, region, language, device and browser, improve the site experience, measure advertising campaigns, measure conversions, create advertising audiences, perform remarketing or retargeting, understand which channels generate inquiries, purchases or commercial requests and improve forms, checkout and commercial funnels.
In the future, VTH SOFTWARE may integrate aggregated data or commercial events with its own CRM, n8n, Notion, proprietary backend or other operational tools of VTH SOFTWARE.
8. User consent
The site includes a consent banner that allows users to accept or reject non-essential cookies.
Technical or necessary cookies may always operate because they are essential to run the site and its basic features.
Non-essential cookies for measurement, analytics, marketing, remarketing, campaigns, conversion or advertising audiences should only be activated if the user accepts their use.
If the user rejects non-essential cookies, non-essential tools such as Google Analytics 4, Meta Pixel, LinkedIn Insight Tag or other similar measurement and marketing tools should not be loaded.
9. Changing preferences
The user can change their cookie preference at any time from this page through the preference management button available on the site.
The user can also delete or block cookies from their browser settings.
10. Third-party tools
VTH SOFTWARE may use external tools that are necessary or complementary to operate the site and its commercial processes, including Google, Meta, LinkedIn, Mercado Pago, PayPal, Google Calendar, email, hosting, security and infrastructure providers, internal tools or its own CRM.
These third parties may process information according to their own policies, terms and technical settings. VTH SOFTWARE will seek to use reliable tools and configure non-essential cookies according to the preference expressed by the user.
11. Geographic scope
VTH SOFTWARE communicates and sells services mainly for Argentina and Latin America, with possible international reach.
For this reason, this Cookies Policy aims to provide clear information for users from different countries. When local regulations grant additional rights or impose specific requirements, VTH SOFTWARE will seek to adapt its practices as appropriate.
12. How to manage cookies from the browser
The user can configure their browser to accept, reject, delete or block cookies.
How to do this depends on the browser used. It can usually be managed from the browser’s privacy, security or settings options.
Blocking certain technical or necessary cookies may affect the operation of the site, forms, checkout, booking or external tools.
13. Relationship with privacy and terms
This Cookies Policy should be read together with the Privacy Policy and the Terms of use of the site.
14. Changes to this Policy
VTH SOFTWARE may update this Cookies Policy when the tools used change, new measurement or marketing technologies are incorporated, commercial processes are modified, providers change or legal changes occur.
The current version will be the one published on the website.
15. Contact
For questions about this Cookies Policy, the user may contact VTH SOFTWARE at:
Email: contacto@vthsoftware.pro
Website: https://vthsoftware.pro